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Your GTM Data, Finally Untangled

Your GTM Data, Finally Untangled

January 15, 2026
Your GTM Data, Finally Untangled
Your GTM Data, Finally Untangled

Compass now connects directly to your go-to-market tools, letting you ask questions about pipeline, ad spend, and sales conversations in Slack without exporting CSVs or waiting on the data team.

You need to answer a question about pipeline performance, ad spend efficiency, or what's actually happening in your sales conversations. The data exists, scattered across Salesforce, Google Ads, Gong, and a dozen other tools.

So you do what everyone does: open three tabs, export some CSVs, wait for dashboards to load, and try to piece together an answer from systems that were never designed to talk to each other.

Or you file a ticket with the data team. And wait.

Every SaaS tool promises built-in analytics. Every one of them delivers the same thing: rigid dashboards that give you a snapshot of the current state at best, and makes it very difficult to do historical, trend analysis, and forecasting. Want to slice data differently? Rebuild the report. Want to connect insights across tools? That's a different product. Want to ask a follow-up question? Start over.

Your go-to-market engine runs on speed. But getting answers from your own data feels like it's stuck in the past.

Compass Now Connects to Your GTM Stack

Compass is a Slack-native AI analyst built by Dagster Labs. Ask a question in Slack, get a real answer in seconds. No dashboards to build, no SQL to write, no logins to remember.

Today we're launching Compass integrations powered by Polytomic. You can now connect your SaaS tools directly to Compass with a simple OAuth flow and start asking questions immediately. No pipelines, no warehouse setup, no waiting on anyone.

Available now:

  • Salesforce
  • Google Ads
  • Gong

Once connected, Compass ingests your data, keeps it synced, and lets you explore it conversationally. Ask about ad performance trends, dig into sales activity, or surface patterns across tools that have never talked to each other before.

No exports. No dashboard rebuilding. No tickets.

How It Works

  1. Connect – OAuth into your tools in seconds
  2. Ask – Query your data in natural language, right in Slack
  3. Get answers – Compass analyzes across your connected sources and returns insights where you already work

Polytomic handles the infrastructure behind the scenes: secure ingestion, schema normalization, keeping everything fresh. You just ask questions.

Here's a demo from our CEO Pete Hunt, showing exactly how it works.

What This Means for Data Teams

If you're a data engineer reading this, you might be wondering where you fit in.

Compass isn't about bypassing the data team. It's about getting repetitive ad-hoc requests off your plate so you can focus on higher-leverage work.

Business users get self-serve access to their GTM data, but governance stays with you. Compass uses a GitOps-powered context store where data teams define and control metrics, business logic, and terminology. Those definitions propagate to every answer Compass gives. When someone asks about "pipeline coverage" or "qualified leads," they get your definition, not whatever the AI hallucinates.

You maintain full auditability of what's being asked and answered. Your stakeholders move faster. And you stop fielding the same Slack DMs every Friday afternoon.

Get started with Compass Today!

Have feedback or questions? Start a discussion in Slack or Github.

Interested in working with us? View our open roles.

Want more content like this? Follow us on LinkedIn.

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