What Is a Data Pipeline?
A data pipeline automates the movement and transformation of data from various sources to a destination such as a data warehouse, data lake, or analytics tool. It consists of interconnected steps including ingestion, processing, transformation, validation, and loading. Each stage manages a specific aspect of data handling, ensuring that data moves efficiently and reliably from source to target, often in both batch and real-time modes.
Data pipelines underpin modern data analytics, operations, and decision-making by ensuring that clean, consistent, and up-to-date data is readily available for consumption. Their automation reduces manual effort, minimizes errors, and helps enforce data integrity rules. The architecture and complexity of a data pipeline vary depending on factors such as data volume, velocity, variety, and end-use requirements, but every pipeline is structured to deliver data in a timely, reliable, and consistent manner to its consumers.
Real-Life Mega Pipeline Examples
Let’s start with a few real-life examples of mega-scale data pipelines. These descriptions are based on publicly available information and accurate as of the time of this writing.
1. Meta ETL Pipeline
Meta’s ETL pipeline is built to handle over 4 petabytes of data daily from its global user base. The architecture emphasizes distributed ownership, dynamic resource scaling, and strict data immutability to support real-time applications like news feed ranking, ad targeting, and infrastructure monitoring. Instead of relying on a centralized pipeline, Meta allows individual teams (e.g., Ads, Engagement) to own and process their data, enforcing schema consistency with Avro and Protobuf.
The pipeline runs both streaming and batch jobs using tools like Apache Kafka, Spark, Flink, and Presto, while Hudi and Iceberg ensure data remains append-only with time-travel capabilities. AI systems tune resource allocation and schedule tasks based on usage patterns, optimizing performance and cost. Orchestration is handled with Airflow and MetaFlow, enabling reliable delivery for analytics, dashboards, and machine learning models.
Data pipeline:
- Kafka and Scribe stream tens of billions of events (likes, ad clicks, video views) into Meta’s internal data lake built on HDFS, RocksDB, and Tao
- Spark and Hive handle large-scale batch aggregations; Flink manages low-latency streaming analytics
- Data is stored in an append-only format using Hudi and Iceberg for immutability and time-travel querying
- Schema standardization is enforced across producers using Avro/Protobuf, enabling validation at ingestion
- AI-driven autoscaling adjusts Spark and Flink clusters based on workload, scheduling non-urgent jobs during off-peak times
- Orchestration is managed with Airflow and MetaFlow, routing data to dashboards, model training pipelines, and ad systems
- Quality gates and lineage tracking are built in, with metadata tags on records for auditing and debugging
- Final outputs power recommendation engines, real-time fraud detection, and infrastructure monitoring systems
2. Airbnb Data Infrastructure
Airbnb’s data infrastructure is designed to support a fast-growing, data-informed organization by balancing reliability, scalability, and flexibility. The core architecture centers around two HDFS-based clusters, Gold and Silver, which isolate mission-critical processing from ad hoc workloads. Data flows into the system via Kafka (for events) and RDS snapshots via Sqoop (for relational data).
Hive-managed tables are the backbone of data storage, with Presto enabling interactive querying and Spark supporting complex transformations and machine learning workflows. Job orchestration is handled with Airflow, and tools like Airpal allow non-engineers to query data easily. A key principle in Airbnb’s design is minimizing intermediary systems to ensure lineage transparency and reduce maintenance overhead. The team has evolved away from complex Mesos-based deployments to simpler, more maintainable EC2-based clusters, optimizing for cost, performance, and operational clarity.
Data pipeline:
- Event data is streamed into Kafka; relational data is imported via RDS snapshots and Sqoop
- Data lands in the Gold cluster for primary ETL processing, transformation, and validation
- Processed data is replicated one-way into the Silver cluster for broader analytics access
- Hive-managed tables store all datasets; Presto serves interactive SQL queries across both clusters
- Airflow orchestrates ETL workflows and schedules jobs across Hive, Spark, and Presto
- Spark is used heavily for ML workloads and data preprocessing, with support for stream processing
- Airpal provides a web UI for employees to run SQL queries against the warehouse
- Data is archived in S3 for long-term storage; Hive tables can point to S3 files to maintain queryability
- The infrastructure shift to EC2 with local storage improved read/write throughput by 2–3x and reduced costs by 70%
- Monitoring and cluster management are handled through Cloudera Manager, integrated with Chef for automation
15. Spotify ETL Pipeline
Spotify’s ETL pipeline leverages a fully serverless architecture on AWS to collect, process, and visualize music metadata from the Spotify API. The system is structured around four main stages: extraction, transformation, loading, and analytics. It starts with a scheduled AWS Lambda function using the Spotipy library to pull playlist data such as track names, artist details, and album information.
This raw data is stored in S3, where a second Lambda is triggered to transform and split it into normalized files by entity type (songs, albums, artists). AWS Glue Crawlers then catalog the structured data into tables for query via Athena. Finally, dashboards are built in Quicksight for trend analysis and visualization. The design emphasizes automation, modularity, and ease of scaling, making it a practical blueprint for music data exploration using cloud-native tools.
Data pipeline:
- A scheduled AWS Lambda function (via EventBridge) calls the Spotify API using Spotipy to extract playlist metadata
- Raw JSON data is saved to Amazon S3 under
raw_data/to_processed/, with timestamps for versioning - A second Lambda function transforms the raw data into flattened records grouped by songs, albums, and artists
- Transformed JSON files are stored in structured S3 folders:
songs_data/,album_data/, andartist_data/ - AWS Glue Crawlers detect schema from each folder and register tables in the Glue Data Catalog
- Data is queried in Amazon Athena using SQL to analyze trends such as artist popularity and release patterns
- Dashboards in Amazon Quicksight visualize query results, auto-updating as new data arrives
- IAM roles and folder-level permissions ensure secure and scoped access to different stages of the pipeline
Examples of Data Pipeline Architectures
Data pipeline architectures have evolved significantly over the past decade in response to shifts in data volume, infrastructure, and business needs. The following are common architecture patterns used by organizations today, each optimized for different scenarios.
Note: From this section onwards, we provide fictional, realistic examples to give a better idea about each architecture or use case.
4. Traditional ETL Pipelines (Hadoop Era)
In the early 2010s, data pipelines were typically built on-premises using frameworks like Hadoop. These pipelines followed a classic extract-transform-load (ETL) model. Data was first cleaned and transformed before being loaded into structured databases. Due to limited compute and storage resources, data engineers had to invest significant effort in modeling data efficiently and optimizing queries. These pipelines were tightly coupled and often hardcoded, making them less adaptable to changing needs.
Pipeline example:
- Raw customer and sales data are exported nightly from on-premise OLTP databases
- Data is transferred via Sqoop into HDFS for distributed storage
- MapReduce jobs perform data cleansing, filtering, and joins to produce structured output
- Hive tables are populated with transformed data and queried for business reports
- Final datasets are exported to Excel or embedded in PDF reports for executive stakeholders
5. ELT and the Modern Data Stack
With the rise of cloud-based platforms (starting around 2017), data pipeline architectures shifted toward a more flexible ELT (extract-load-transform) model. Storage and compute became decoupled, enabling data to be ingested quickly and transformed later as needed. This model supports modular and scalable architectures built from SaaS tools, which make up the modern data stack. It allows faster iteration and supports more use cases like analytics and machine learning.
Pipeline example:
- Raw events are continuously extracted from SaaS applications (e.g., Salesforce, Stripe) using Fivetran
- Data is loaded directly into a Snowflake data warehouse with minimal pre-processing
- dbt models apply SQL-based transformations, including joins, filtering, and metric calculations
- Cleaned and versioned tables are exposed to Looker for dashboards and ad hoc analysis
- A scheduler like Airflow manages pipeline orchestration and dependencies
6. Streaming Pipelines
To meet the demand for near-real-time insights, many organizations now run streaming pipelines in parallel with batch systems. These architectures ingest and process data continuously through a stream-collect-process-store-analyze pattern. While they enable faster decision-making and are well-suited for data science and machine learning, they often come with trade-offs such as limited opportunities for thorough data validation or modeling.
Pipeline example:
- IoT devices publish telemetry data (e.g., temperature, humidity) to Apache Kafka topics
- Kafka Streams applies real-time transformations such as unit conversions and alert detection
- Transformed data is ingested by Apache Flink for windowed aggregations and joins
- Results are stored in Apache Druid for sub-second querying and dashboard integration
- Anomaly alerts trigger webhooks and notifications via integrated automation tools
7. Zero ETL Pipelines
Emerging “zero ETL” architectures aim to simplify data movement by tightly integrating source systems and analytical platforms. Unlike traditional ELT pipelines, these systems clean and normalize data before it is loaded. Data often remains in the lake and is queried directly. However, these setups typically require both the transactional and analytical systems to be hosted by the same cloud provider, such as AWS (Aurora to Redshift) or Google Cloud (Bigtable to BigQuery).
Pipeline example:
- Application writes transactional data to AWS Aurora in near real time
- Aurora's integration with Amazon Redshift Serverless replicates changes automatically
- Redshift performs lightweight transformations using views and SQL functions
- Analysts query data directly without explicit pipeline code or staging layers
- Monitoring and schema evolution are managed through integrated AWS services
8. No-Copy Data Sharing
In contrast to pipelines that move or transform data, no-copy data sharing enables direct access to data in its original location. Pioneered by platforms like Snowflake (Secure Data Sharing) and Databricks (Delta Sharing), this architecture uses access permissions rather than replication, reducing duplication and streamlining governance.
Pipeline example:
- Partner A stores customer insights in Snowflake and enables Secure Data Sharing
- Partner B accesses shared tables via Snowflake's governance controls without data duplication
- Shared data is joined with Partner B’s internal data for campaign performance analysis
- Changes in Partner A’s source data reflect immediately for Partner B without refreshes
- Audit logs ensure compliance with data sharing agreements and privacy policies
Examples of Data Pipeline Use Cases
9. eCommerce Analytics Pipeline
An e-commerce analytics pipeline typically ingests data from transactional databases, web logs, and third-party tracking systems. The pipeline extracts sales records, user activity logs, and inventory data, transforming it to ensure consistent formats and to enrich records with additional context such as product categories or user demographics. This transformed data is loaded into a centralized data warehouse for analysis, powering dashboards and reports for business intelligence.
Real-time extensions of such a pipeline might include stream processing frameworks like Apache Kafka and Spark Streaming, allowing for timely insights such as trend detection or fraud monitoring. Throughout, the pipeline must handle large data volumes efficiently and support frequent schema changes due to evolving platform features or marketing campaigns.
Data pipeline:
- PostgreSQL stores transactional sales and customer activity data
- Web logs and tracking events are collected via Segment and routed to Amazon S3
- A batch job normalizes timestamps, categorizes SKUs, and enriches user sessions
- Data is loaded into BigQuery via Cloud Dataflow for analysis and dashboarding
- Alerts are triggered via email or Slack when conversion rates drop below thresholds
10. Real-time IoT Data Ingestion Pipeline
A real-time IoT data ingestion pipeline collects continuous streams of sensor data from edge devices, such as smart meters, industrial equipment, or wearables. These devices transmit data points—often in JSON or binary formats—via protocols like MQTT or HTTP. The pipeline ingests the data, queues it in a messaging system like Apache Kafka, and then forwards it to stream processing engines for filtering, aggregation, and anomaly detection in near real-time.
Processed data is loaded into time-series databases or cloud data warehouses, where it can be visualized or used to trigger automated actions. Scalability is crucial, as millions of devices might be generating data concurrently, and the system needs to prioritize both speed and reliability. The architecture must also include mechanisms for device authentication, message deduplication, and ensuring data integrity to support use cases in predictive maintenance, remote monitoring, and smart automation.
Data pipeline:
- Edge devices publish sensor data every few seconds using MQTT
- A gateway forwards the data to Apache Kafka for buffering and decoupling
- Apache Flink processes incoming streams, detecting anomalies and aggregating metrics
- Validated results are written to InfluxDB and AWS Redshift for different analytics needs
- Grafana dashboards show real-time equipment status, updated every 5 seconds
11. Change Data Capture (CDC) Pipeline
A change data capture (CDC) pipeline efficiently monitors and replicates change events in production databases, such as inserts, updates, and deletes, without full data reloads. Specialized capture tools read database logs or subscribe to native change streams, capturing only the differences between two points in time. Captured changes are serialized and transmitted via streaming or batch jobs to downstream systems.
The pipeline then applies transformations, such as data masking or enrichment, before loading the deltas into data warehouses, search indices, or even other synchronized databases. CDC pipelines are vital for maintaining up-to-date analytics, enabling event-driven architectures, and reducing latency in data synchronization.
Data pipeline:
- Debezium monitors MySQL binlogs to detect inserts, updates, and deletes
- Kafka Connect streams the CDC events to a central topic per source table
- A Kafka Streams app enriches the change records with metadata and user context
- Transformed deltas are batch-loaded into Snowflake every 10 minutes
- Metadata tables track offset positions to ensure idempotency and recovery
12. Machine Learning Training Data Pipeline
A machine learning training data pipeline orchestrates the collection, preprocessing, and storage of input data specifically for ML model development. It pulls raw data from transactional sources, logs, or third-party datasets, applying transformations such as normalization, deduplication, and feature extraction. Data is then split into training, validation, and testing sets, ensuring balanced representation to avoid bias.
The pipeline typically includes automated quality checks to validate schema consistency, flag invalid records, and enforce labeling standards. This ensures that training data remains accurate and up-to-date, supporting continuous integration and deployment (CI/CD) of ML models. By automating repetitive data preparation steps and enforcing strict version control, these pipelines enable reproducible experiments and efficient model iteration cycles.
Data pipeline:
- Raw logs from web and mobile apps are collected into Amazon S3 in Parquet format
- A scheduled Spark job cleans and deduplicates user sessions
- Feature engineering pipelines create inputs like session duration, device type, and cohort
- Final datasets are versioned and registered in MLflow for model reproducibility
- Training, validation, and test splits are stored in Google Cloud Storage for model training
13. Healthcare Data Integration Pipeline
A healthcare data integration pipeline aggregates information from disparate sources like electronic health records (EHRs), imaging systems, lab management modules, and billing databases. It standardizes incoming data across inconsistent formats (e.g., HL7, FHIR, proprietary XML) and resolves ambiguities in patient identifiers. This is followed by normalization to ensure consistency, detection of data anomalies, and enrichment with external reference information.
Next, the pipeline securely stores harmonized patient and clinical event data in a centralized repository, streamlining advanced analytics, regulatory reporting, and care coordination. Data privacy, HIPAA compliance, and strict audit logging are prioritized at every stage. The resulting integrated datasets empower healthcare providers with holistic views of patient histories, supporting clinical decision-making, population health management, and medical research initiatives.
Data pipeline:
- EHR and lab systems export data using HL7 messages into a secure staging area
- Apache NiFi routes and parses data, converting records into FHIR-compliant JSON
- A Spark job maps, normalizes, and joins patient and encounter data from multiple systems
- De-identified results are stored in Google BigQuery with audit logs for traceability
- Looker dashboards support population health studies and outcomes-based research
14. Migration Pipeline (On-Premise to Cloud, Legacy to Modern)
Migration pipelines facilitate the transition of data from on-premise legacy systems to modern cloud-based platforms or upgraded databases. The process involves secure extraction of data, thorough cleansing to remove inconsistencies, and transformation to match new schema requirements. Mapping and conversion routines address differences between source and target systems, ensuring accuracy during transfer.
The pipeline orchestrates staged data loads, often with parallel validation, rollback, and reconciliation steps to ensure completeness and integrity post-migration. It can handle both one-time bulk migrations and incremental updates to sync ongoing changes until full cutover. Properly designed migration pipelines minimize downtime and mitigate risks associated with data loss or corruption.
Data pipeline:
- Oracle legacy data is exported using Data Pump and stored as CSV on-premise
- Files are encrypted and transferred to Azure Blob Storage via secure FTP
- A custom script validates record counts and schema conformity post-upload
- Azure Data Factory loads the data into Synapse Analytics using mapping data flows
- Incremental sync jobs run nightly until final cutover, with rollback options enabled
15. Social Media Real-Time Analytics Pipeline
A social media real-time analytics pipeline ingests vast quantities of public and private data from platforms like Twitter, Facebook, and Instagram through APIs or firehoses. The data includes posts, comments, likes, retweets, and multimedia content, arriving at high velocity and varying structure. The pipeline applies parsing, text mining, and enrichment to extract entities, topics, and sentiment from unstructured posts.
Events are further aggregated, filtered for relevance, and loaded into distributed analytics warehouses or visualization dashboards. Stream processing enables real-time trend detection, influencer identification, and alerting for breaking topics or brand risks. The architecture must ensure scalability, low-latency processing, and strict adherence to privacy policies and API rate limits.
Data pipeline:
- Twitter firehose streams tweets containing brand keywords via Kafka Connect
- NLP processing with spaCy and sentiment scoring runs in Apache Flink
- Enriched events are written to a ClickHouse cluster for fast querying
- A real-time dashboard shows trending topics and sentiment breakdowns by geography
- Alerts are triggered if negative sentiment spikes beyond a threshold within one hour
Best Practices for Building Robust Data Pipelines
Start with Clear Data Requirements
Establishing clear data requirements is essential before designing any data pipeline. This means identifying all data sources, understanding the structure and quality of the incoming data, and defining the forms and uses of the final outputs. Engage stakeholders early—business analysts, data engineers, and end-users—to document what data is necessary, which attributes are critical, and the frequency or timing for delivery.
This planning phase reduces design errors and missed expectations during development. Clear requirements also help outline data privacy and compliance constraints. Rigorous upfront analysis shortens feedback cycles and paves the way for smoother scaling or feature changes.
Optimize for Scalability from the Beginning
Design pipelines with scalability in mind to handle data growth and new use cases without constant re-architecture. Opt for modular, loosely coupled components, and stateless processing where possible. Use cloud-native services or distributed frameworks that enable automatic scaling based on workload, so the pipeline supports both daily batch processing and sudden surges in demand.
Plan for flexible storage and compute resources, and consider the implications of storage format choices, partitioning, and data sharding. Factor in planned future integrations—like new data sources or analytics engines—so horizontal scaling, schema updates, or location migration is not disruptive.
Implement Strong Data Quality Checks
Quality checks must be embedded throughout the pipeline to detect anomalies, enforce schemas, and validate data integrity. Use tools for automated schema validation, constraint enforcement (such as unique keys or referential integrity), and checks for null values or invalid entries. Early detection and automated alerting minimize the propagation of errors downstream to data warehouses or business reports.
Logging and issue tracking should be rigorous, with metrics on quality failures, rejection rates, or transformation errors. Implement quarantine zones for suspicious records, and empower engineers to review, correct, and re-ingest data efficiently. Regular audits and feedback loops foster trust in downstream analytics.
Ensure Observability and Monitoring
Comprehensive monitoring is necessary for identifying bottlenecks, failures, or latency spikes within the pipeline. Implement observability using logs, metrics, and distributed tracing from the ingestion source to the final data sink. Use monitoring tools that provide real-time dashboards, automated alerts, and historical trend analysis to support quick diagnosis and remediation.
Beyond technical monitoring, also track pipeline SLAs and data delivery times to meet business requirements. Capturing granular lineage and processing metadata improves transparency and helps with auditing, troubleshooting, and compliance.
Plan for Fault Tolerance and Recovery
Design for failures by introducing redundancy, checkpointing, and recovery logic at every pipeline stage. Use distributed processing frameworks capable of restarting failed tasks, and ensure message queues provide exactly-once or at-least-once delivery guarantees. Implement data storage with versioning and rollback capabilities to prevent data loss or corruption after faults.
Automate backup, failover, and disaster recovery processes, and regularly test recovery scenarios to validate the pipeline’s resilience. Document failover procedures and ensure support teams are trained on them.
Secure Pipelines for Compliance and Privacy
Data pipelines must enforce security at all layers, from secure data ingestion over encrypted channels to access controls at each processing and storage stage. Implement authentication, authorization, and auditing for every user and automated system interacting with the pipeline. Apply encryption to sensitive data both in transit and at rest, and anonymize or tokenize personally identifiable information where required.
Factor in applicable regulatory standards such as GDPR, HIPAA, or CCPA, automating compliance checks and maintaining detailed records for audits. Regularly review and update security policies as new data privacy risks or legislation emerge.
Building Your Data Pipeline with Dagster
As data pipelines grow in complexity, orchestration becomes less about running jobs on a schedule and more about managing data as a product. Teams need clear visibility into what data exists, how it is produced, and how changes or failures propagate through the system. Dagster is designed to support this shift by treating data pipelines as software systems built around the data itself.
Dagster models pipelines using data assets such as tables, files, or features, along with the logic that produces them. This makes dependencies explicit and aligns naturally with modern ELT and analytics workflows, where raw data, transformations, and downstream outputs evolve independently. Instead of thinking in terms of isolated tasks, teams reason about which data needs to be updated and why.
This approach works well across diverse architectures, including batch pipelines, streaming systems, and machine learning workflows. Dagster orchestrates across tools like dbt, Spark, and cloud warehouses without forcing them into a single execution model. It provides a unified layer for coordination while allowing each system to operate in the environment best suited to it.
Operational reliability is a core focus. Dagster provides visibility into data freshness, lineage, and failure impact, helping teams understand the state of their pipelines at any point in time. Data quality checks can be embedded directly into pipelines to prevent bad data from moving downstream, reducing the risk of incorrect analytics or degraded models.
By making backfills, reprocessing, and recovery routine rather than exceptional, Dagster helps teams adapt to change without sacrificing trust in their data. The result is a more maintainable and observable foundation for building modern data pipelines at scale.



